Success on the Console Platform, Will Nintendo Leave the Mobile Market
Thursday, June 25, 2020
UPDATimes - Nintendo is a multinational electronic consumer and video game company headquartered in Kyoto. Initially as a card company and then evolving from toys to video games, Nintendo is one of the largest video game companies in the world from market capitalization, creating several well-known and best-selling game franchises of all time, such as Mario, The Legend of Zelda, Animal Crossing, and Pokémon.
Discovered on September 23, 1889 by Fusajiro Yamauchi, originally producing hanafuda handmade cards. In 1963, the company tried several small niche businesses, such as taxi services and love hotels. Abandoning previous efforts for toys in the 1960s, Nintendo developed into a video game company in the 1970s. Plus since the 1980s from large divisions such as Nintendo of America and Nintendo of Europe, it eventually became one of the most influential industries and the most valuable companies in Japan with a total market of $ 37 billion in 2018.
Although Nintendo is now known as one of the most famous video game companies with exclusive games on the Nintendo Switch, now it also has a lot of games launched on mobile.
Some Nintendo mobile games that are well known to many gamers today are Fire Emblem Heroes, Dragalia Lost, Super Mario Run, to the latest, the Mario Kart Tour.
But it seems those games still can't boost Nintendo revenue so they are said to give up in the mobile game industry and don't want to make more mobile games going forward.
Nintendo
Based on information from Bloomberg, Nintendo is said to be no longer interested in making mobile games after getting enough financial performance of workers in each mobile game they make.
Instead of spending a lot of money on useless things, it is known that they no longer want to be involved in the industry and focus on developing exclusive games on the Nintendo Switch.
For example, the game Animal Crossing: New Horizons, which is now one of the most popular games and is widely played in a pandemic. Of course, if a game like that is more focused, then Nintendo's income could certainly be increased even more.
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